“We know there is a story behind every mile, every truck and every customer,” Sandor Piszar, Chevrolet truck marketing director stated. “The Truck Legends program is our way of saying ‘thank you’ to our loyal customers and curating some of their stories.” He went on, “In 2018 we will celebrate the 100th anniversary of our first Chevrolet truck, and that event would not be complete without recognizing the customers who have made Chevrolet part of the fabric of America. The stories from our Truck Legends will play a key part in celebrating the next hundred years of Chevrolet trucks.”
As a Truck Legends member, you will receive Truck Legends memorabilia, such as hats and decals. Dealerships that participate in the program may offer benefits, such as free carwashes, discounts on oil changes or Chevrolet truck accessories at a discounted price. In addition to this, Chevrolet will occasionally offer Truck Legends members once-in-a-lifetime experiences like tickets to a sold out game, front-row seats at a concert or sneak peeks at new Chevrolet models.
Trucks eligible for the Truck Legends program include:
- Silverado and Silverado HD (and past C/K trucks)
- Colorado (and past S-10 trucks)
- Tahoe
- Suburban
- Avalanche
