During the New Year is when the time for battle is fierce in the car realm, and the full-size pickup market is one that is under high scrutiny. As we are in the trenches planning on how to make 2018 the best that it can be for the customer, we are fully aware that Ford closed out 2017 with quite a high number of sales. They had a bit of a choppy start with the F-150 last year, as the truck that was assembled with lightweight aluminum first hit the market. Our prized Chevy Silverado is set to debut in just a few weeks at the Detroit Auto Show, and is prepared to go on sale later this year. We have laid out a few important points about the competition here, and why we feel that our beloved Chevy brand is the fittest for your choice of purchase!
The Ford F-series has been around since 1948. When Ford rolled out the 13th version 3 years ago, it had undergone some risky factors with a redesign, using lightweight aluminum in place of steel to shed weight, and improve fuel numbers. There has been a mid-cycle design refresh for the new year, and we know just how many are looking forward to getting their hands on a new one. The F-150 is what many envision as the perfect full-size pickup, and its crew-cab setup makes for easy hauling. Its large bed can move around some pretty hefty contents, and the towing capacity has won many customers over.
The 2019 Ram 1500 is favored for a generally low price considering its offerings, and we expect that price to carry over into the 2018 year. It has stood out in the past with its quite aggressive big-rig styling, nice interior, and suspension that is known for its sophistication. As far as the fervent battle at hand, the Ram's towing capacity is less than that of the 2018 F-150, or our current Silverado. That may improve with this year's model, but the Ram is generally known as the truck that lags typically into third place among the big 3. Still, it's a contender that needs to be constantly analyzed and recognized for its strengths, like its smooth ride and class-exclusive coil-spring rear suspension.
The 2019 Chevy Silverado's legacy may not be quite as long as the Ford F-series, but our brand's truck line dates back a century. The Silverado is now headed into its fourth generation, and really shines with its 4G LTE WiFi connection, and easy-to-use infotainment system. Sleek new styling, as well as a lighter and more functional bed will lure many into ownership of this first-rate truck. Unlike the F-150's strategy of using aluminum bodywork to trim pounds, next year's Silverado cuts weight with the use of mixed materials. Come to the Powerhouse and ask us about the Trailboss variant: it's a very specifically heavy-duty trim that takes the equipment found in the Z71, and cranks up the productive heat with two additional inches of lift!
