Talking to customers who have spent many hours on the road has always given us ideas here at the Mid-Missouri Powerhouse about what would make life easier during long trips, or even the daily commute. Chevy recently announced that they plan to make it easier than ever to pay for your fuel at Shell gas stations nationwide. The two companies are teaming up to roll out the industry's very first embedded, fully-in-dash fuel payment and savings experience, courtesy of Marketplace. This is the auto industry's very first commerce platform for on-demand reservations, and a very high-tech and savvy way to purchase goods and services.
It allows for Chevy drivers to pay for and save money on fuel directly from the touchscreen already stationed on their dashboard as part of the existing interior tech setup. You won't have to swipe a credit card or use your mobile device, as long as you are at a participating Shell fueling station. Once you are situated within the Marketplace on the touchscreen, you simply press the Shell icon, and select the preferred location of your station. After just a few more taps on the screen, there is then a code generated that you use to activate the pump you desire, and begin fueling up. The payment is automatically charged to the payment method kept on file, and Fuel Rewards savings are applied to provide the considered discount.
This exciting and rewarding system is already in pilot phase in select markets, and the rollout for nationwide release is scheduled over the next few months. It will function in model years later than 2017, and provide a heightened level of convenience to anyone on the road. Just a decade ago, consumers were not sure how the technology would properly integrate to complete this task. We had seen the existence of smartphones, and some of them were able to text fairly quickly, as well as begin to browse the web. But to make this happen, existing user accounts had to be in a secure location, and coincide correctly with the fuel provider, with a seamless and speedy transaction.
We are excited to be able to stand behind our brand that is displaying such strides to make the journey more convenient in many ways. In conjunction with the ways in which self-driving cars are now being tested in the research and development stage, we acknowledge that many out there feel as if they won't really get to “enjoy” as much of the trip during a daily drive as we used to. But as the demand for a quicker, more efficient commute becomes more persistent, there will be inevitable changes made in the finished product of every model that comes off the line. Whether it just began to rain a bit, the kids are on the way to school, or your next appointment is coming up quickly, we guarantee that you'll love the option of paying from right inside!