According to GM Authority, General Motors has recently filed a trademark application for the name “Colorado Bison”. The paperwork states that the purpose of this name is for “motor and land vehicles, namely trucks.” Though no details came along with this information, we think it opens the door for a few possibilities.
We don’t want to jump to conclusions, but the name could be pointing to an upcoming trim level for the Colorado, likely a fancier version. According to statistics, demand is very high for small trucks in this day and age, so packing profit into each one it sells is a logical step to take.
Even more interesting is the fact that in the 1970s, Chevrolet built a brawny Class 8 heavy duty commercial truck with the very same (and fitting) moniker, so a revival model wouldn’t be a bad idea. The current diesel-powered Colorado has the highest tow rating in the small pickup segment, so an even stronger version of the little brute isn’t totally unthinkable.
We’ll just have to wait and see on this one but luckily, we have the superior trail-ready Colorado ZR2 headed our way soon enough! We’ll keep you posted on its arrival to Mid-MO Powerhouse in Jefferson City, MO!