According to GM and Chevy, Silverado and Carhartt have a mutual passion for two things: durability and long-lasting products.
“When you think about the two brands and what they represent, but also the customers that purchase them, there’s a lot of passion for the Carhartt brand and the Silverado brand,” stated High Milne, senior manager of Silverado marketing and advertising. “We’re talking to the same people, people who buy Carhartt stuff or drive our trucks.”
This two-toned black truck features matte paint along the top and a shiny paint job on the bottom half. Carhartt design elements, are placed throughout the exterior in the “Carhartt Brown” accent paint; this includes the brand’s “C” logo and Silverado written in Carhartt style font on the driver’s door. Additionally, nickel finishes inspired by Carhartt’s buttons are used on the wheels and around the blacked-out Chevy bowtie on the grille.
Inside, you will find Carhartt’s name featured on the floor mats and the Carhartt logo on the headrests. Part of the seats, armrests and door panel inserts use Carhartt’s duck-brown cloth material. Even the truck bed features a roll-up tonneau cover made from Carhartt material.
Though there are no plans to sell the truck, Tony Ambroza, senior vice president of marketing for Carhartt says that they are interested if that changes.
“If Chevy decides to pursue that opportunity, we’re very interested in working with them on that,” said Ambroza. “The idea was if people respond to it as well as we hope they will, that we’ll have conversations on how we can continue to partner together to bring the ultimate work truck to life.”
We’re hoping people respond to it as well as we have because we’d like to get this bad boy in our showroom!
Be sure to stop by and see us at Mid-MO Powerhouse in Jefferson City, MO to check out the current 2017 Chevy Silverado 1500!
